Development of my team logo - Unit 4 and 5

Here is a brainstorm of how I went through my ideas to get to the final logo design. The first logo was just a rough drawing of what it could have been, but I liked the idea behind the ‘flare’ and the emphasis behind it. I then started to explore different fonts and decided I needed 2 different fonts to stress more emphasis on both words. I was trying to find fonts that looked like the words, i.e. – ‘Visual’ needed to be artistic, and ‘Flare’ needed to be bright, sharp and eye catching. The font I used for ‘Visual’ worked well in the first trial, so I decided to keep it throughout. It looks rather artistic and sticks with the criteria above. One would say it is rather fancy. The font I used for ‘Flare’ works well because it too, also sticks to the criteria as it is bright (after adding a glow effect to it), sharp and catches the eye. I then started to fiddle around with smoke brushes and effects, and decided that contrast is best – going for a black background, a white font, and blue and red smoke (to emphasise on technology as the first 3D glasses used red and blue spectacles. My second logo was me using the smoke effects and getting a vague idea about what I want to do, and the third logo explored it further. On the second logo, the smoke overlapped some of the text, which actually made the logo unclear and clashed. In the third logo I resolved this by flipping the colours, and rubbing out any smoke that overlapped the text. I then added more smoke, as it looked a little empty, which then led me to my fourth and final logo (which is now the team logo). I centred the text as I felt that if it was kept at the bottom then it would look imbalanced and not be as effective at marketing. This then led to the crisis in which the smoke overlapped the team name again, so I rubbed out any smoke that clashed, and added even more smoke which erased the problem of it looking a little empty. The smoke then looked too dark, so I added a whiten filter and a slight glow, which seemed to really bring on the colours. I finally added a glow effect to ‘Flare’ as I thought it would work rather well with the word to make it stand out and actually make it look like a flare (there was also the problem that after the whitener and slight glow, that ‘flare’ didn’t stand out as much as ‘visual’ did).